SOMERVILLE BUSINESSES AND OTHER INDIES ACROSS THE COUNTRY GO PLAID AS PART OF NATIONAL SHIFT YOUR SHOPPING CAMPAIGN
For the second year in row, Somerville Local First will be joining Local First networks around the country to promote PLAID FRIDAY. Designed to be a creative and stress-free alternative to Black Friday, the campaign’s goal is to promote holiday shoppers to buy locally on the U.S.’s busiest shopping day of the year.
Why plaid? A Boston Globe Op-Ed (http://bit.ly/PlaidFriday) published last year detailing the regional, New England campaign puts it perfectly: “With its endless variety of colors and combinations, plaid is a fitting symbol of the diversity of New England’s cities and towns and the local entrepreneurs who give them life.”
Plaid Friday, which was created two years ago in Oakland, CA, is now one of several elements within the national Shift Your Shopping campaign. The national Shift Your Shopping campaign, organized this year by a coalition of local business networks, including the Sustainable Business Network of Greater Boston and Somerville Local First, represents tens of thousands of member businesses and aims to get consumers to spend their projected $700 in holiday spending (1) at locally-owned, independent businesses.
(1) http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1225
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